A new case study has been released by LinkedIn that looks at how Johnson & Johnson utilized the business platform, LinkedIn ads to maximize COVID-19 vaccine take-up. The study also shows why the decided to use LinkediIn to reach key decision-makers and professionals.
This study shows how brands was able to make the best use out of its ad tools.
Here’s what LinkedIn had to say:
“Johnson & Johnson decided to leverage LinkedIn Live to help promote its “Road to a Vaccine” documentary campaign, as the platform’s trusted environment and professional targeting capabilities helped them reach its desired audience. Further, a unique combination of Sponsored Content and Message Ads directed at the global healthcare industry also created awareness and drove viewership throughout the series.”
There are some interesting notes here, and pointers that could get you thinking about how you might also be able to utilize LinkedIn’s various promotional tools to boost your messaging with just the right people.
Check out the infographic below.
Source – Social Media Today