LinkedIn has rolled out a new page dedicated to both insights and research, which is designed to help marketers make informed decision about their social media strategies.
According to LinkedIn, this resource can help guide social media marketing strategies based on comprehensive insights that are related to audiences, industry verticals, and the LinkedIn ad landscape.
The new LinkedIn Insights and Research page is divided into the following three sections.
People Insights
Here, marketers can learn about LinkedIn audiences at an aggregate level. Insights in this section can be filtered by job title.
Industry Insights
This section includes insights, trends, and research on the LinkedIn marketing landscape. Data can be filtered by specific verticals.
Here are some examples:
- Data pertaining to an assortment of verticals such as financial services, tech, and healthcare.
- High-level B2B marketing trends, including contrarian ideas to set your business apart from competitors.
- Studies on thought leadership and its demonstrable impact on various audiences and buyer stages.
Advertising Insights
In this section, marketers will be able to fully understand the LinkedIn advertising landscape in order to measure and maximize their marketing impact.
The following are some examples of advertising insights:
- Guidance on performance measurement to help marketers better match their ad strategy with core business objectives.
- Exploration of branding techniques, tactics and measurement on the platform.
- Research and advice on aligning sales and marketing departments to develop a cohesive approach on LinkedIn.
The new Insights and Research page is now available as part of LinkedIn’s Success Hub for Marketers.