Linkedin is launching a new type of message-based ad that is using conversation to deliver a customized experience for each other.

These new Conversation Ads build off its current Message Ads and are designed to be more personal and engaging.

Businesses are able to utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action.

“Conversation Ads build on our current Message Ads offering (formerly Sponsored InMail), and feature a “choose your own path” experience that lets you create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and ebook downloads.”

Any content that’s served through Conversation Ads can be personalized based on where the prospect is in the conversion funnel.

Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action.

“Conversation Ads build on our current Message Ads offering (formerly Sponsored InMail), and feature a “choose your own path” experience that lets you create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and ebook downloads.”

These ads are meant to be served to any prospect when they are most receptive to them. As LinkedIn explains, “messages can only be sent when the prospect is active on LinkedIn and in the right mindset.”

Conversational Ads are able to be used with existing LinkedIn features such as Lead Gen Forms and Conversation Tracking. These ads are gong to roll out over the next several weeks as a public beta to all advertisers in every language.

SourceMatt Southern