LinkedIn is going to launch a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API:
“With these insights, you can better refine your content strategy and make smarter decisions to help deliver better ROI for your LinkedIn ad campaigns and organic posts,” writes LinkedIn Senior Product Manager Amita Paul.
Marketers who are using LinkedIn will have a broader view of what works on the platform, and will have access to audience insights, content recommendations and industry benchmarks. The five new integration partners are now available to deliver those insights, and many marketers will have the ability to choose a platform they might be using already.
“We’re excited to blend LinkedIn insights with Amobee’s Brand Intelligence solution to give new perspective into professional content and engagement trends,” said Amobee Senior Vice President of Social Sales and Partnerships Johnny Horgan, “This unique collaboration allows Amobee to paint a more holistic picture for clients.”
According to Hootsuite Vice President of Alliances Stefan Krepiakevich, the new integration capabilities with LinkedIn will enable their customers to improve campaign targeting efforts while increasing performance around organic and paid posts.