LinkedIn wants to help marketers do their best with their campaigns, so it launched a new overview of its various advertising options, technical requirements and more for every ad type. The purpose of this overview is to expand your on-platform campaigns.
The guide is separated into four distinct categories:
- Sponsored Content – Single Image Ads, Video Ads, Carousel Ads
- Sponsored Messaging – Conversation Ads, Message Ads
- Lead Gen Forms
- Text and Dynamic Ads – Text Ads, Spotlight Ads, Follower Ads
You can access the new LinkedIn Ads Guide here.
Source – Social Media Today