When you think of digital advertising, what sort of outlet do think of? AdWords? YouTube videos? Facebook ads? There are quite a few ways to can spend your digital advertising budget. I’m sure many of you of thought the most obvious outlets, such as AdWords, but have you thought about using LinkedIn?
If you advertise on LinkedIn, you could be doing your business some good. Benjamin Spiegel brings up a case for using LinkedIn as an advertising venue for your digital advertising. In his column, he explores why you should consider using it. Benjamin even provides a walk-through of how to create our first LinkedIn ad campaign.
Read up on the why and how of LinkedIn advertising by following the link below.