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LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

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When a new marketing update comes up, there will be a chance that you might find yourself lost in the jargon of that new update. Not only that, you have to worry about all the acronyms that marketers use, such as TOFU, BOFU, AOV and more. This can really separate the pretenders and those who already know everything in the industry.

So, how do you get out of the trenches of being a pretender and become an expert? A new guide from LinkedIn was launched to help provide some assistance in this area. Although it won’t necessarily help with the marketing jargon, it can be of assistance regarding understanding the main and common concepts.

To get a little more in-depth on the jargon, you can also check out LinkedIn’s ‘Ultimate Glossary of Brand Building Terms’ to uncover many of the basic terms.

The guide might not be super long, but it can be helpful for your process.

Source – Social Media Today

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