Leadership is important. With excellent leadership, a business can truly succeed. This though has merit, as 66% of professionals said they would probably recommend a brand if they followed a company executive on social media.
Being a thought leader can be difficult, as that leader has to be constantly on the ball making sure things are working the best they can.
This week, LinkedIn has published a 50-page guide on how you can map an effective though leadership growth strategy to highlight your internal executives and other important people.
Check out the post by Andrew Hutchinson over on Social Media Today for more details on this guide.