LinkedIn is a great place to advertise your business online. The platform allows you to create company pages that defines and promotes your business. It can also be a great place for researching other businesses and people who have similar interests, strategies or profiles as yours.
The last couple of years seems to have done well for LinkedIn, as the platform has seen a steady rise in engagement. LinkedIn has been posting ‘record levels of engagement’ on a regular basis, so it is a good idea to utilize LinkedIn for your brand. With it, you’ll be able to connect with your audiences, and even fuel professional community.
Social Media Today spoke with Ting Ba, the Group Product Marketing Manager for LinkedIn Organic & Paid Marketing Solutions, where they give some useful insights into how brands can make use of the platform.