Do you want to reach an influential business audience? If so, having a LinkedIn advertising strategy is one of the best ways to reach the audiences you want. A lot of important decision makers typically flock to LinkedIn to share stories about their professional lives.
This is why LinkedIn is a valuable social media platform for B2B marketers.
If you’re advertising on LinkedIn, and you want to get a better understanding of LinkedIn ads and how to maximize your paid campaigns, LinkedIn has some good news! The platform recently published a new overview of the different bid types that it offers, as well as how and when to utilize them.
You can read about LinkedIn bidding strategies here. The following infographic shows off the key info you will want to focus on.
Source – Social Media Today