LinkedIn has shared some new insights into the ever changing marketing employment landscape, and the key skills in demand among brands who look for new marketing and advertising staff. Even with the pandemic going on over the last year, these marketing rolls haven’t just stayed in demand, but have actually increased.
This shows that we can’t stop or hold back just because we are in a pandemic….all different brands and industries will still have a need for a way to maximize outreach and awareness.
LinkedIn also notes that:
- Over the past six months, it’s seen a 24.5% increase in internship roles, and a 15% increase in contractor roles for marketing
- Over 17,000 remote marketing jobs have been posted over the last year
- Among the top skills in demand for marketers are Instagram (+72% YoY), content marketing (+63%), creative problem solving (+45%) and brand awareness (+41%)
Check out the infographic below for more insight.
Source – Social Media Today