Building your brand on social and driving direct response are both very important elements for your business, but according to LinkedIn, branding is what will have the best results in the long run.

You want to establish relationships with your audience over social media using a focused content plan, while at the same time, promoting your new products and services.

If you can combine both elements successfully, then the results you see will be maximized, although it will take some time to do so, so make sure you have patience and plan things out so everything comes to fruition.

This is what LinkedIn focused on with the latest infographic. It provides some great pointers that utilizes both brand and demand approaches.

You can check out LinkedIn’s full overview here.

Infographic outlines key stats and data points in an effective brand and demand strategy

Source – Social Media Today