In advance of the 2018 holiday season, your local business will invest everything in stocking shelves and menus with all the right goods and services, but does your inventory include what consumers say they want most – both on-and-offline experiences?

There is always going to be a moment where a potential patron near you is having an experience that will inform their decision of if they should do business with you or not at the end of the year.  Their take away hinges on two different things: your brands transparency and empathy.

An excellent SproutSocial survey of 1,000 consumers found that people define transparency as being:

  • Open (59%)
  • Clear (53%)
  • Honest (49%)

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Source – Miriam Ellis