Back before a majority of people were online, and you wanted to be able to get the word out for your business, a great way to do it was to make people as happy as you could so they would tell their friends and family about their experience. At that point, having people review your business wasn’t like it is today with online saturation of sites like Google and Yelp.
But today, because of that saturation, people can post their reviews online, allowing for more people to read than ever before. If your business has some good reviews that can be found on Google and Yelp, that means more people will probably want to check out your business. This in turn will improve conversions and even help your organic search rankings.
In a Search Engine Land post, George Aspland can show you how to generate a continuous flow of good online reviews that can potentially help your local business. After all, every business needs good press. Nobody wants the bad. So check out George’s post by following the link below!
Search Engine Land: Local Businesses: How To Get Good Online Reviews That Build Business