An important aspect of SEO these days has been social media. Social media has gained traction as of late as a platform for getting your message across regards to your business goings on. Effective and local social media marketing can be a real time consumer.
When trying to engage in a local social marketing marketing effort, there are some questions that you should probably be asking yourself.
- What is it that you’re trying to accomplish with social media?
- How can the various platforms boost business through leads, branding and traffic?
There’s always going to be an argument among SEOs as to what is the best social media platform to take advantage of. I don’t think there’s ever going to be a single right answer, as each of these available platforms change and evolve. Also, new platforms can sprout up and become the next Facebook or Twitter. At that point, the game will change yet again.
Chris Marentis takes you into the current state of various platforms available. In the piece Chris wrote on Search Engine Land, he will take a look at these platforms and discuss their good and bad points.
The following link will take you to the full article written by Chris. Check it out!
http://searchengineland.com/lifting-up-the-social-kimono-for-local-businesses-174473