After Cambridge Analytica was suspended from its platform in March, Facebook’s data management issues continued to be the lead social media news story through 2018. Although the social media platform had a constant stream of privacy issues, there were others who had the chance to make the news as well. Twitter focused on election integrity and performed a massive purge of bad user accounts. Snapchat, Pinterest and LinkedIn continued to build out their ad offerings.
practically all platforms came out with new political advertising policies, and every app seemed to have a Story. Facebook did its best to recruit more video creators, YouTube gave creators more monetization opportunities, and Instagram launched a video platform. After almost a decade, even Reddit got into the act and finished on its first major redesign.
[Read the full post on this years wrap up of social media advertising highlights]