In the early parts of June, Local Inventory ads (LIAs) is coming out of beta in Microsoft Advertising accounts.
These Local Inventory ads work just like Google Ads. When users search for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations. LIAs feature an “in store” label. If a user clicks on the ad, they could be taken to the advertiser’s website or a Bing hosted store front page that includes product and store information.
To get started, you can import your store location data from Google My Business into your Microsoft Advertising account. You’ll have to upload your product feed to Microsoft Merchant Center if you aren’t already running Microsoft Shopping campaigns. Once that is done, just upload your local inventory feed to Microsoft Merchant Center. Then, check the box in Local Inventory Ads to enable them for existing and new campaigns.