More and more consumers are searching online for shops, grocery stores, restaurants, car dealers, realtors ad other businesses in their local area. Four out of five people use search engines to find local information, according to Google.
In Google’s research, businesses with detailed, complete, up-to-date online business listings are twice as likely to be considered reputable by consumers. As an example, if you’ve ever searched for a particular business, found their address, and when you drive to that address, you find that they have moved. More than likely, you’re going to blame the business for not keeping their information up-to-date, not Google. As we know, Google has no control over this sort of information.
The fastest and easiest way to get a local business to start showing up for local search results on Google is getting your local business listed on GMB and other online directories. GMB connects businesses directly with their customers, regardless of if they’re searching on Google Search or Maps.
Most SEOs working with local clients consider claiming their GMB listings a first step in their SEO strategy. 56 percent of local businesses haven’t claimed their Google My Business listing, according to Local Business Institute.
In her post, Sherry Bonelli explains the nuances and offers answers.