Mobile is a pretty big thing these days. I’m sure some of you have heard of it, especially if you have a mobile device, such as a smartphone or tablet. On the business side of things, if you believe that mobile doesn’t impact your business, you’d be quite wrong.
Penetration of smartphones in the US has been increasing for a while now, and as of late 2014, mobile traffic surpassed desktop traffic for the first time.
Mobile users use their devices for a variety of reasons, and it’s not just for fun and games. Based on a report from Nielsen, 87% of smartphone and table owners are using their devices for shopping. After all, half of the e-commerce traffic that Shopify has reported was from mobile devices, while the other 49.7% came from desktop in August of 2014.
Research from Google shows just how important mobile can be to local businesses:
“Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.”
If your business hasn’t gotten on board the mobile train, Rachel Lindteigen is here to show all of us business owners that it’s time to prepare now and get ready for the mobile storm that has already hit us full force.
Just follow the link below to check out Rachel’s post on Search Engine Land!
Search Engine Land: Is Your Local Site Mobile Friendly? Should It Be?