The longer something tends to stay around, the more it will probably change. This is the case with SEO, and it’s been around for quite a while. Because of that, quite a number of things have changed since SEO first started becoming a mainstream thing. But despite all the things that come and go, there are always going to be those things that will pretty much stay around forever.
So the question that arises is this, “which tactics are going to last, and which ones are going to just fade away?” Shari Thurow write about this particular question. More importantly, she talks about which tactics are going to stay, and why short-term tactics could actually do more harm than good.
So what tactics would go in which category? Check out Shari’s post on Search Engine Land where she talks about this, as well as what other SEO and online marketing gurus think.
Search Engine Land: Long-Term SEO: Sustainable Tactics, Strategies & Solutions