On Wednesday, Lucidworks, an enterprise search technology company, has announced a new feature for its Fusion 5.0 site search platform that it is calling Predictive Merchandiser. This feature is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which could expedite processes and circumvent the need to enlist help from your IT team.
“E-commerce retailers are being forced to differentiate from Amazon and other competitors on experience and service, and the cost of experimentation is incredibly high,” explained Will Hayes, CEO of Lucidworks. “With Predictive Merchandiser, we’re freeing customers from the repetitive grunt work of having IT maintain business rules to let merchandisers focus their creativity on improving conversions, increasing revenue, and delighting shoppers.”
Because of the holidays quickly sneaking up on us, if you can boost or hide particular items in internal search results, it might end up helping you prioritize and promote certain products. If you can rewrite searches to correct for misspellings or other anomalies, perhaps you can remediate underperforming queries and guide customers to what they’re searching for.