Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future.
For Bobby Lyons, it’s clear that Google is going to place weight on the customer’s experience with page load speed as a big part of their mobile-first strategy. With the investment Google made in page performance, there are indicators that is needed in order to understand how important this factor is now and will be in the future. Three example’s include:
Bobby points out ways to adapt everyday SEO activities so that a website can thrive regardless of algorithm updates.