In the ever-evolving landscape of digital marketing, few elements hold as much sway over a website’s success as strategic keyword research. Imagine having a roadmap that guides you through the intricate pathways of user intent and the buyer’s journey, leading your audience straight to your virtual doorstep. It’s like deciphering the secret language of your potential customers and presenting them with exactly what they’re seeking at every stage of their online exploration.
In this insightful blog post, we delve into the art and science of mapping keywords to user intent and the buyer’s journey. We’re not alone on this journey—joining us is Rejoice, a seasoned SEO account manager from SEO Sherpa, who brings a wealth of experience and expertise to the table. Alongside Rejoice, we’ll be drawing inspiration from a Whiteboard Friday video courtesy of Moz, a pioneering figure in the SEO sphere.