Another feature will be making it’s debut in late August for Google Shopping Campaigns, brought to you by Marin Software. What was added was support for your Shopping Campaigns in way of managing your Product List Ads in AdWords.
The Marin platform dynamic campaign tool helps to automate Shopping Campaign creation and optimization, allowing advertisers to automate bid strategies. Examples could be based on a number of targets like product-specific revenue or customer lifetime value.
“Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights,” said Matt Ackley, chief marketing officer at Marin Software. “Through our platform, retailers can use their Google Shopping Campaigns data to build out audience segments and retarget consumers across the web, including Facebook.”
Audiences can be built by retailers for social and display ad campaigns based on a user’s purchase intent data that is gathered from Google Shopping Campaigns. The data can also be pulled from other sources to accurately track revenue from PLAs.
It is predicted by Marin that retailers are going to allocate about a third of their paid search budgets to Google Shopping Campaigns by the end of the year.