Right now, there is a change in the world of marketing. There is more competition, more demanding customers, and rapid changes are abound in our own businesses. In reality, marketers have to stay focused on factors that will allow them to succeed. The actual messaging, the last mile between our businesses and our customers, matters more than ever. Therefore, testing and optimizing ad creative must be central to our day-to-day activities to ensure that we are always maximizing each critical marketing moment.
Check out this video from Google Partners that talks about crafting the successful creative. This video was a live Hangout On Air with a Q&A.