Social media used to be that shiny new toy we all used to play with as kids, but now, it’s grown up to become a serious tool for marketers, and it’s all thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.

Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”

[Read the full article on MarTech Today.]

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