When you’re a local business these days, you need to keep up with the times in order to survive. As an example, you would need to make sure you had some sort of online presence to reach more people in the area so that your customers (or potential or future customers) can find out more about you with feeling the need to contact you by phone (which they got your number by either an online phone directory or worse….the physical Yellow Pages!).
This means you would want a website to more easily convey your message, content you want to share, and contact info. But in most cases, you’ve already set up a site for people to visit. That’s obviously a great step in the right direction in this internet heavy time we all live in.
The problem isn’t that you have a site, but the fact your site just isn’t mobile friendly. Having a strong mobile-specific SEO strategy is a must these days. Frequently, mobile searchers are local searchers that can bring to your business great opportunities straight to your doorstep of your physical place of business.
This is why as an SEO or local business owner, you need to figure out how you get get the most out of this opportunity and get a hold of those mobile searches.
In a Search Engine Land Chris Marentis post, you’ll find that Chris offers up his advice on the matter of best utilizing a mobile-friendly strategy to get you connected to as many local searchers as possible.
Check out his post below!
Search Engine Land: Marketing In Transit: Selling To Mobile Searchers