There are some key updates that are going to roll out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. This includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and multi-instance management capabilities.
With this change, sales and marketing users should be able to improve their management of customer and prospect data between Microsoft Dynamics and Marketo Engage. Not only that, LinkedIn field mapping will probably help users build more robust customer profiles and identify better prospects.
New Account Discovery, which is Marketo’s newest ABM solution, will be launching in beta, and is designed to assist sales users in discovering net-new targets using Adobe’s AI-driven customer profile model.
Additional releases will be pushed out throughout the quarter, including updates to Bizible, Marketo Sky and Sales Insight.
Marketo announced plans to shift the deprecation of TLS 1.0 and TLS 1.1 to January 13, 2020.