Barry Schwartz sat down with Ignitor Digital co-founder, Mary Bowling who spends a lot of time educating local SEOs on the topic, she also has been in the local SEO space before it was known as local SEO.
In the following video, the two discussed the changes in local SEO over the years. They also discussed the local knowledge panel and its importance in SEO. Barry and Mary spoke about how a number of small businesses don’t fully utilize Google My Business, as well as how keeping on top of your data in that console is important to local rankings in Google.