Matching Content to the Customer Life Cycle

Content marketing1 Content is very important when trying to attract different people to any given website.  The right kind of content is always important when writing.  According to Lisa Barone, a contributor at Search Engine Watch, believes it’s not what you say in your content, but when you say it.  She feels that it’s the when that will determine if you convert a one time visitor into a life-long customer.

In her article, Matching Content To The Customer Life Cycle, Lisa asks the question, “When is the one type of content more important than another?”

The answer seems simple enough.  The Customer Life cycle.  When you know your audience, you will be able to give them an appropriately timed message.

Read on by following the link to read Lisa’s full article: