The other night at SMX Advanced, Matt Cutts, the head of search spam at Google, went to the stage and answered question about Google search, as well as webmaster topics with Danny Sullivan. The session was covered in a live blog format. Several key points of the session were pulled out and put on the live blog.
For your own read, check ou the highlights from last night, with links to those individual stories:
- Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries – A new algorithm was launched by Google that is being rolled out to target more spammy industries, as well as some of the “illegal” SEO and linking tactics they use.
- Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days– Just like the Google Dance, Panda updates are usually pushed out monthly and run over a 10 day period.
- Google Webmaster Notifications Now To Show Example URLs – Matt says that many, if not all, manual penalty notification emails sent from Webmaster Tools will include several examples of the problem. This is so webmasters can get a better understand for how to look for a fix for their issues.
- Google: Site Speed Penalty Coming To Mobile Web Sites – Additionally, along with the mobile SEO demotions Google announced yesterday morning, Google has stated that they will add a ranking factor to mobile search results based on the site speed time of mobile web pages.
- Google Structured Data Dashboard Beta – Want to test out a new dashboard in Google Webmaster Tools to see errors and reporting on your webpage’s structured data? You can sign up for the beta over here.
If you are interested, here is the full hour video of the chat with Matt Cutts and Danny Sullivan to watch.