We are familiar with the saying, “those who do not learn from history are doomed to repeat its mistakes,” right? This can be applied to many things in life, and it can be applied to writing for SEO. There is a lot of advice that is being given to copywriters, journalists, editors and other content creators for SEO writing is quite out of date. This means that these people are leaning on outdated information that were tried and true in the day, but now would get your site penalized.
In this episode of Whiteboard Friday, Rand will give us a brief history lesson on what should be avoided, and what used to work and no longer does, and a brief 5-step process you should begin using today for writing content that will get you to the front of the SERPs.