I’m sure some of you SEOs out there have heard of this thing called Pay Per Click, or otherwise known as PPC? You have? Awesome! Well, if that’s the case, you know that PPC is among one of the most profitable marketing channels out there for small businesses who are trying to market their website.
Despite the profitability of PPC, is also a difficult horse to ride at times.It seems that small business operators and marketers tend to make some rookie mistakes, not because of incompetence, but due to the fact that new PPC features are being released every week and people don’t have enough time to keep up with the flow.
But, there could be a light at the end of the tunnel. It seems there has been a recent announcement called Bing Ads Express offering for small businesses. In a nutshell, Bing’s new service allows advertisers to place all of their aspects of PPC campaign management on auto pilot. This can be a huge plus for any small businesses that don’t have a whole lot of time for their PPC efforts. (Don’t worry Google users, you’ve got AdWords Express.)
Larry Kim has written a piece on Search Engine Land that talks about Bing Ads Express, and has a nice list of Q&A. This is where you can learn about what the target audience is for Bing Ads Express, the types of automated optimization Bing Ads Express can do for an account, and more.