Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies.
In collaboration with Nielsen, the study spanned three years, and focused on 12 Consumer Packaged Goods (CPG) brands in the APAC region. The objective of the study was to assess the impact of Meta ads on these businesses, highlighting their growth trajectory and the optimization of ad spend.
Here are some of the key findings from the study:
- Meta ads outperformed TV ad campaigns, delivering a remarkable 30% higher return on ad spend.
- Meta videos emerged as the most effective format, with Reels and short video clips exhibiting the highest performance in terms of return on ad spend.
- Promotions achieved the greatest success with videos shorter than 15 seconds, emphasizing the importance of concise and impactful messaging.
If you want more information, check out the full study here.