Microsoft Advertising Blocks 1.6 Billion Ads While Dealing With The Pandemic

On March 17, 2021, Google released its yearly ads safety report. About a week later, Microsoft released its own 2020 ad quality review, saying it put “strict measures in place to restrict advertising for products such as COVID medicines, COVID testing kits, etc.”

Because of that, Microsoft rejected around 21 million ads because of its  sensitive advertising policy. The company relied on a combination of manual removals, automated fraud detection, as well as other methods to see which ads or campaigns went against their policies.

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