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Microsoft Advertising Gives Search Marketers The Opportunity To Test Video Ads In SERPs with Video Extensions.

For a while now, visual and video ads are something that many advertisers have discovered are the best way to capture the attention of their audience. This is why Microsoft Advertising has globally launched Video Extensions in their latest announcement.

If triggered, an image window will appear for searchers in the SERPs with the play button present.

If clicked on, the video will open in an overlay with an action link or button. This will lead searchers to what ever landing page you designate.

According to Vi Nguyen, Crystal Zheng and Bhuvesh Arora:

“As part of our integrated ad solution, videos you submit for Video Extensions are also included in the Video Library which can be used for Microsoft Audience Network Video Ad resources.”

For more details, check out the original announcement here.

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