Multimedia Ads, Microsoft Advertising’s new, responsive ad format, has begun rolling out in beta form. With this ad type, advertisers can utilize what ever image they want, as well as headlines and ad copy, in tandem with Microsoft Advertising’s machine learning in order to display ads relevant to both the user and their query.
“To help your Multimedia Ad stand out even more and provide exclusivity, there will only be one Multimedia Ad on a page, for only one advertiser at a time,” Microsoft Advertising said in its announcement on Wednesday.
Because this is just now rolling out, Microsoft Advertising has decided to offer the ability to auto-created ads with your existing image and text assets since many advertisers might not even be ready to go.