After Google Ads said that it would be sunsetting average position, Microsoft Advertising came out with impression share reporting metrics but said it would continue showing average position as well.

On January 15, Microsoft Advertising announced that it would deprecate average position beginning in April. The company introduced the slate of position metrics, which Microsoft is calling them as “prominence metrics.”

  • Top impression share
  • Top impression share lost to rank
  • Top impression share lost to budget
  • Absolute top impression share
  • Absolute top impression share lost to rank
  • Absolute top impression share lost to budget

SourceGinny Marvin