In a recent announcement by Microsoft, the Digital Marketing Center is moving past the pilot stage. Digital Marketing Center is designed to help both small and medium sized businesses manage digital campaign across different networks from a single interface.
The platform allows small businesses to manage organic social media and paid search and social campaigns across Microsoft, Twitter, Google, Facebook and Instagram ad platforms.
Similar to Google Smart campaigns, Digital Marketing Center uses Microsoft AI to power ad keyword and audience targeting and bidding. Advertisers are able to set their goals, location targeting and budgets.
With Digital Marketing Center, advertiser are able to build their own ads, use automated ad copy or modify auto-suggestions.
Regarding budgets, they are automatically optimized across both channels and platforms.
Businesses will have the option to make, schedule and publish posts on Twitter, Facebook, Instagram and Twitter for up to 10 different profiles from the Social dashboard.
You can reply, like and direct message users on Instagram, Facebook and Twitter.
The Reports section shows impressions, engagements and audience growth across these channels.