We’ll going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack.

However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.

In this talk SEMrush will share these mistakes, and what to do to fix them, including themes like:

  • How GA accounts are structured and what options you should be looking at for your sites
  • What toggles and settings do you need to care about, and the impact that has on your data
  • What you can do with the right Event Tracking (spoiler: loads of cool stuff!)
  • Making the most out of advanced features such as Custom Dimensions and Data Import