For the last several days, we’ve seen a a record-breaking holiday season, which has been tracking at 14.5% growth in online sales compared to last year. This comes from Adobe Analytics, which tracks transactions at 80 of the top 100 retailers in the US. Adobe Analytics reported that online revenue for November has gone up 16.5% year over year, and has reached $68.2 billion.

According to ShopperTrak, In-store sales were off 6.2% on Black Friday. “Buy online, pick up in-store” (BOPIS) and curbside pick-up services was one of the bright spots this year. Ever since the first of November, these online-to-offline orders have grown 43.2% year over year, says Adobe. “These services are breathing new life into physical stores, and we expect growth to climb as we get closer to Christmas,” the company predicts. 

Adobe Analytics reported that $7.49 billion was generated by retailers with just online sales on Black Friday. This exceeds the company’s prediction of $7.4 billion for the day and is an increase of 19.6% over last year, when $6.22 online on Black Friday.

[Read the full post over at Search Engine Land]

SourceGinny Marvin