Leanplum, a mobile marketing firm, is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications.

The San Francisco-based firm added another capability for improving those relationships this week, announcing the company acquired AI-powered conversational marketing firm Connecto.

Connecto has developed a chatbot builder for platforms, including for the likes of Facebook Messenger and Viber. The compnay’s intention, according to its website, is to support 24/7, cost-efficient customer service for frequently asked questions, marketing and re-engagement, with more complicated queries bounced to humans.

[Read the full article on MarTech Today.]

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