mobile-marketing-4When it comes to SEO and Marketing, the newest thing to come out with a bang is mobile.  It’s the big thing that everybody’s been talking about, and it’s booming right now.  Because everybody uses mobile these days to do things like shopping, along with other forms of local search, it’s not something that can just be ignored.  But, when it comes to different mobile mediums, it can be difficult to determine where to focus your efforts.

In this episode of Whiteboard Friday, Rand Fishkin goes over some of the differences between marketing your content through mobile apps, versus mobile web.  He’ll also examine some of the criteria that can help you decide which format to use.  Finally, Rand will speculate about the future of the mobile world in general.