armageddonWhen the ominous date of April 21st came and went, and Google’s mobile friendly update reared its ugly head, were your surprised by the the so-called whimper that it brought?

Because of the fair warning that Google gave us, there was a 4.7% increase in mobile friendly sites in March and April as a result of this mobile friendly update.  This increase in mobile friendly websites came due to the scare of losing a good chunk of their traffic, which should have happened years ago in 2009 when Google announced blended mobile ranking.

Because this update soon became known as Mobilegeddon, it became quite feared.  People thought that there was going to be massive losses all around the internet, but for the most part, those who were monitoring changes in ranking en masse didn’t see anything that would be considered apocalyptic.  Even though Google said that the update would be more significant than Panda or Penguin, it didn’t really didn’t seem very significant, despite the face it did affect a lot of queries.

Sure, Mobilegeddon didn’t seem to have the impact that most people believed it was going to have, especially now that it has been fully rolled out, but some think that this could only be the beginning.   is one of the people who feels that things are going to get worse from here on out, especially for those who haven’t updated their site to be mobile friendly.

In his post, which can be found on Search Engine Land, Bryson feels that before we overlook the idea of mobile friendly content, there are three things we should remember:

  1. Businesses lost search traffic as a result of not being mobile friendly
  2. Mobile rankings have never been more different from desktop rankings than right now
  3. It will only get worse for the people who haven’t optimized for multiple screens.

Bryson’s post goes into more detail about each of these three talking points, trying to convey the idea that we haven’t seen the last of Mobilegeddon.  To see if you feel the same way, check out his  blog post by following the link below.

Search Engine Land: Mobilegeddon Is Beginning, Not Ending