The chief marketing officer at RankRanger, Mordy Oberstein, chatted with Barry Schwartz about Google algorithm updates. They even spoke about featured snippets. (This video was recorded back in December of 2019)
According to Mordy, he feels that your content and website has to be very aligned to a specific topic or entity. When you mix up your content with multiple entities, it can confuse Google, ultimately hurting your site’s ranking in the search engine. Not only do you need to write great content, it has to align with your site’s theme.
The two even spoke about feature snippets and whether or not they’re worth trying to get or not.