How do you go about collecting important data and information when it comes to SEO? Naturally, the first place you’d look are all the available tools and services provided online, such as Google Analytics and Moz Pro. Sure, those tools can provide a world full of useful information that can help make things run much smoother for you if you use the data correctly.
But are these online tools and software the only places you can find such information? Nope! I’m sure many of us have never, ever thought about collecting data where it matters the most about our target audiences….the audience themselves! But isn’t that where we get our data from our Analytics tools? From the audience?
Not quite, what I’m talking about is not data about the audience, it’s from the audience. To be specific, this data that I speak of comes from actually questioning the people who are/could be your target audience. There is a trove of information you can get from talking directly with your audience. It’s possible to get the information you need just by talking to people, via the customer care department, or going to a Q&A and/or forum section of your site. Going about it this way is the best way to get to people’s thoughts and concerns directly.
Gianluca Fiorelli has some insight to this whole situation. A while back, Gianluca wrote a post where he analyzed a years worth of Q&As found on Moz. In this current article, he wanted to offer the Moz team insight that could help them offer a better experience to the users. His article discusses the over 11,000 questions asked from the Moz Q&A section and analyzes them to see how the SEO process is directly related to SEO.
Do you want more information on the situation? Check out Gianluca’s article on Moz.com, “Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study” by following the link below!