Are you new to content marketing? If so, there is some good news! Moz is introducing the next in a series of beginner’s guides – The Beginner’s Guide to Content Marketing!
Every aspect of SEO and online marketing can have it’s own set of challenges, and content marketing is no different. The creation of great content can provide great value to your audience is tough enough to do, but even with all this awesome content that you are able to produce, there are always going to be a slew of skeptical employers and clients, along with diminutive budges and a lack of time to get it all done.
Did you know that, according to a study done by the Content Marketing Institute, about 70% of all marketers are creating more content than they did a year ago. Almost half of B2C marketers actually have their own dedicated marketing group in their organizations. Based on those stats and facts, content marketing is obviously pretty important.
Although Moz’s guide has been written with the content marketing newbies in mind, it’s recommended that the more advanced marketers take a quick look through it as well. After all, you’ll never know if you’re missing something, even if you already experienced in the field.
The Beginner’s Guide to Content Marketing can be found here.