Unless you’ve been living under a rock, you know that social media is an important part of any SEO endeavor. Social media allows people to share content to a much larger audience than what you may already have with those following your website directly. In this situation, it’s a good idea to make sure that all of our content is optimized for sharing among the social media venues, such as Twitter, Facebook, Google+ and Pinterest.
In order to effectively get each post optimized for social media, you’ve got to make sure that you include metadata in each new piece of content that you publish. You want to do this by defining how your titles, descriptions, and images appear when placed in social streams.
By doing this, you are helping your audience grow by allowing your content to get out there to others in the way it should. An example used by Cyrus Shepard in his article, Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO, by having optimized images, the rest of the content will have an easier time spreading to others. This can lead to increased links and mentions. Cyrus also makes mention that if your content has higher social metrics, it will preform just as well as content that performs well in search results.
Cyrus knows that social meta tags can be a bit confusing to people, especially when it comes to which ones to include in their content. In his Moz article, Cyrus has created some social media tag templates that you can use for your own use, as well as sharing them with others.
You want to know what these templates are? Follow the link below and you’ll be on your way to better social media meta tag use!