I’m sure some of you clicked here, just based on the headline alone. This blog post is all about the legality of native advertising, and if it’s really that big of a deal.
But first and foremost, what in the world is native advertising? Well, based on the definition given by Wikipedia, we have this:
“Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.”
In a Marketing Land post by David Rodnitzky, the subject of native advertising and it’s legality is discussed. The entire purpose of native advertising is to ?match both the form and function of the user experience.” Does this make it illegal? According to the FTC, it is, but many sites use it anyway.
Find out more by following the link to David’s post below.
Marketing Land: Is Native Advertising Legal? Does It Matter?