Unless you’re lucky and have an incredible budget, you can afford to give customers the experience of both a good web app and a good web search experience. But most of us aren’t able to afford both. Recently, Flurry, an app analytics provider, announced that users are still spending more time in apps than the mobile web.
According to Bryson Meunier, that’s a bit of a shame. He feels this way because a focus on the mobile web is an important aspect of reaching users today and tomorrow. Even if the apps numbers increases, the mobile web will still live on, strong and healthy.
Why? Well, Bryson has the answer for that in his Marketing Land post. Go check it out by following the link below.
Marketing Land: Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure